Tailored online personal development for everyone

Because not all workplace wellbeing initiatives need to involve yoga

We are excited to tell you that we've been accepted into the Back Her Business programme with NatWest and Crowdfunder and our campaign is now live!

 

Please follow the link below to find out more and to pledge!

THE LOW-DOWN

We are a brand new startup shaking things up in workplace wellbeing. We're smashing the misconception that work performance and personal wellbeing are separate – because the truth is that one entirely relies on the other.

Many companies are starting to realise this, but the products available are either corporate training platforms or blanket perks which bear little relation to what individual employees really need.

We’ve created a platform for the modern-day employee that delivers individually tailored personal development content, supported by Nobel Prize nominated science in the form of our self-awareness tool.

 

HOW IT WORKS

1.

Each employee starts with our self-awareness tool which takes around 15 minutes of their time. This isn’t another personality profile or employee happiness survey, it’s the most highly validated tool of its kind in the universe, and you’ve probably never heard of it!

2.

Each employee is then shown indicators for 10 key areas that may impact their wellbeing and performance, including self-criticism, handling stress, self-confidence and burnout.

3.

This insight into their strengths and potential development areas paves the way for meaningful and tailored personal growth, focussing on what matters to them.

4.

Each employee's Personal Development Hub provides them with relevant articles, videos and resources specific to their individual needs, supporting them to become fulfilled, focussed and effective.

 

WHY

Most companies struggle to provide meaningful development plans for all their employees, and many individuals struggle to create one for themselves among the barrage of self-help content available.
 
Companies often resort to providing “perks” in an attempt to keep their employees happy and engaged.
With FidlLeaf, each employee can carve their own path of self-growth. Their Personal Development Hub is private to them, but at a company level we will identify trends and provide insights to guide any company wellbeing initiatives.
 
Warning: we may recommend assertiveness training over yoga!
 
 

WHAT IT’S NOT

Our self-awareness tool is not a personality test. Personality tends to be fixed and is proven to be a poor predictor of performance. Our tool measures areas that can change over time with development, and picks out key wellbeing areas such as personal or work stress – which can impact on performance more than anything else.
It’s not a typical workplace training and development platform. We incorporate YouTube videos, podcasts and blogs that support the key areas our tool measures. We know that today's workforce relate to people similar to them who speak in a language and context that they can relate to.
 

WHO WE ARE

FidlLeaf is headed up by Adam Alton and Sophie Coulthard. We bonded over our mutual interest in purpose-led technology, strong brands and a pub drink on a Friday afternoon.
Sophie has been working with the science behind our self-awareness tool for over 10 years on a consultancy basis. She’s been her own human hamster wheel version of FidlLeaf, emailing out YouTube videos, articles and resources to clients from her ever-growing personal development library. Luckily, she met Adam who knew how to turn it into a scalable platform.
Adam is the technical wizard behind our technology platform. With over 10 years of experience building applications for the likes of Google, BBC, governments and charities, he brings a wealth of experience to scale our platform to ensure that wellbeing and personal growth can become available to everyone.

WHO WE ARE

FidlLeaf is headed up by Adam Alton and Sophie Coulthard. We bonded over our mutual interest in purpose-led technology, strong brands and a pub drink on a Friday afternoon.
Sophie has been working with the science behind our self-awareness tool for over 10 years on a consultancy basis. She’s been her own human hamster wheel version of FidlLeaf, emailing out YouTube videos, articles and resources to clients from her ever-growing personal development library. Luckily, she met Adam who knew how to turn it into a scalable platform.
Adam is the technical wizard behind our technology platform. With over 10 years of experience building applications for the likes of Google, BBC, governments and charities, he brings a wealth of experience to scale our platform to ensure that wellbeing and personal growth can become available to everyone.

WHO WE ARE

FidlLeaf is headed up by Adam Alton and Sophie Coulthard. We bonded over our mutual interest in purpose-led technology, Simon Sinek and a pub drink on a Friday afternoon.
Sophie has been working with the science behind our self-awareness tool for over 10 years. As demand has grown, she's been emailing YouTube videos, articles and resources to clients from her ever-growing personal development library, creating her own human hamster wheel version of FidlLeaf. Luckily, she met Adam who knew how to turn it into a scalable platform.
Adam is the technical wizard behind our technology platform. With over 10 years of experience building applications for the likes of Google, BBC, governments and charities, as well as growing an early stage company to success, he's now embarking on scaling our platform to ensure that wellbeing and personal growth can become available to everyone.

GET INVOLVED

You can now sign up to FidlLeaf through our NatWest Back Her Business crowdfunder.
We've been accepted onto the NatWest Back Her Business program, which will give us matched funding once we hit 50% of our target.
​This means we're offering a great subscription price for companies via the crowdfunder rewards. Head over to check it out and sign up.
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